Chapter 162: Resolution (Part 2)
Anyone who manages to become a category supervisor in the marketing department is certainly competent. Armed with the evidence, they immediately instructed their subordinates and colleagues to initiate negotiations with the problematic merchants.
After handing over the matters to the marketing department, Chen Xujia also realized that this major promotional campaign might not go as smoothly as anticipated.
Right away, she directed her colleagues to change into their uniforms and head to the partitioned war room, while repeatedly urging everyone to review the product data a few more times.
These two year-end promotional campaigns would directly impact the company's ranking by the coming spring. Whether they could overtake DX, which currently held the third spot, and firmly establish themselves depended entirely on the data from these two months.
Understanding the gravity of the task, everyone accelerated the pace of changing clothes and relocating to the new base. Even though they harbored a strong aversion to the color scheme of the hoodies, they were in no mood to joke around now, focusing solely on getting to the war room and starting work as soon as possible.
"Xujia, there is an issue with their information feed!"
He Suzhen was browsing the homepage of the Max app, unable to stop her brow from furrowing.
She handed her phone to Chen Xujia and pointed at a specific spot:
"Look right here. We previously suggested increasing the size and bolding the font for the discount-upon-spending offer, placing it in a prominent position... But look how tiny the text is, hidden away in a corner. Are they afraid my eyesight is too good?"
"I've got issues over here too..." Tang Xia chimed in listlessly. "I've sent the screenshots to the group chat. Have a look yourselves."
Upon hearing this, Lin Luoyou quickly opened the image in the group chat. Zooming in, her eyebrows instantly knitted together.
Max's promotional campaigns aimed at customers had always relied on just two slogans:
First, buy more affordable products at lower prices; second, "be the recommendation that truly understands you."
Yet under the search category, the retrieved products were completely at odds with the search terms.
While algorithms could never achieve one hundred percent accuracy, at the very least, the most relevant products should be displayed right at the front.
Searching for a down jacket resulted in an elderly man's undershirt popping up as the first result. Anyone with eyes could see something was wrong here!
"What are they doing? How can they make such a low-level mistake?" Chen Xujia, disregarding what Wang Shi had said earlier, began to vent her complaints right in front of Zhao Mian.
"Um, those of you who found issues, hurry up and communicate with them. Try to... try to get them improved quickly."
Chen Xujia had originally wanted to say "try to get it sorted before midnight," but when she checked her watch, it was already past eleven. That idea was simply unrealistic.
Why was there still no news from the marketing department?
Anxiety stirred deep within Chen Xujia. Although her own department had already identified the problems and coordinated with the marketing department—meaning no matter how the situation progressed, they were at least free of blame—Chen Xujia was not satisfied with just that.
She hoped the products on the company's platform would sell exceptionally well, aimed to provide users with a comfortable and satisfying experience, and sought to further boost daily active users, ARPU, and a series of other metrics. Ideally, Max would lead them to the top position in the e-commerce sector.
Because she had the closest relationship with Gu Yao, Chen Xujia dialed her number first.
Before Chen Xujia could even speak, Gu Yao started explaining like a rattling machine gun on the other end:
"Listen, Xujia, please don't rush us. Every single person under us has been mobilized. But you know how it is—the ones coordinating with us are just so-called specialists, total small fries. I have no way to directly order them to increase the number of discount vouchers..."
"It's not that I'm dragging my feet. Ultimately, sales figures affect our bonuses too, and we want them to make adjustments... But they keep passing the buck, claiming their leaders aren't around and they lack the authority. There is nothing we can do right now. We can't exactly go over there and tie up their boss, can we?"